The project brief was to create a breakfast solution for Whole Foods. We began by researching the brand and then split the group into two teams to come up with two different directions. We then worked individually to each come up with a solution based on the two directions our team had come up with. My solutions was Morning Market, a carryout or dine-in breakfast system that creates a sense of nostalgia for the customers.
While working on this project we had the amazing opportunity to work with designers from LPK in Cincinnati, OH, who provided us with valuable insight and outside opinions.